E-Quilibrium was inspired by observations of my personal life and how much time I was spending on the Internet. This observation sparked a couple of questions: Is the Internet a good or bad thing? Has its rapid development over the past 20 years been a burden or a benefit? Through research, surveys, and general observations, I came to the conclusion that searching for a simple yes or no was futile. The true goal is to find a balance, or an "E-Quilibrium," in our usage of the Internet. Through Y2K inspired posters, an informational zine, awareness ads, and an app that helps you track your own Internet usage, the E-Quilibrium campaign is looking to inspire people to start being more aware of their Internet usage. The Internet is an ever-changing, powerful tool, and with great power, comes great responsibility

Maddux McDonald