My inspiration behind my project was my own personal experience with music during COVID. Like many others across the world, I felt in a dark place and couldn't find motivation to do anything or be myself. Along with my spiritual growth, music open a door to a new feeling and a new mindset. The feeling music brought to me, brought so much inspiration, encouragement, and insight on my personal life. I wanted to share this experience with others in a way that brings joy, hope, and good memories. My brand is about creating your own environment in the status as a VIP, therefore, the products included are the essential tools and guidance to help create your personal atmosphere. From custom playlists, personality quizzes, and even a journal to release any negativity so that a clear mind and a healthy mind can focus on the moment of joy and happiness.