This project is inspired by the idea of a doorway to Hell. As people, we are powerful and ultimately the master of our own destiny. We make choices everyday, good and bad. Sometimes we forget how our actions can affect ourselves as well as others. If your actions determined your destiny, would you be more mindful of your decisions? Hell Yeah creates a doorway to a comical version of Hell that is intended to make the audience laugh, while thinking about the underlying message to be always be a good person. All assets are meant to create a cohesive brand that creates a version of Hell that is a world of its own. From postcards to a survival kit, these products are made in Hell and are essential to your new life there.