The motivation behind Real & Open is to inform the audience about simple and healthy ways to improve their lifestyle. The process of adopting healthier habits can often feel overwhelming. The goal is to create a welcoming community and platform that serves as a doorway for those who are unsure of where or how to begin their journey. Essential knowledge is provided to encourage others to make thoughtful decisions regarding their well-being. The significance of each asset and product is to encourage individuals to build healthy habits, a positive and open mindset, and to promote balance. Real & Open provides practical resources and visual reminders to ensure that everyone has the opportunity to achieve and maintain a healthy mind and body.