Being human often means one’s relationship with food may be more than meets the eye. Many people have chosen calorie counting to assist in that relationship. Though what works for some does not always work for others. The results of counting calories can range from being both good and bad for your mental and physical health. It can be difficult navigating what to consume and how to feel about what one consumes, especially while breaking it down into calories. Enerfuel’s goal is to fill that gap with nourishing knowledge that puts your mind at ease and makes your stomach content. This brand does so by exploring both the plus and negative sides to calorie counting in effort to give a non biased, factual, way of viewing calorie counting. Enerfuel is visualized in a colorful, 80’s, holistic, illustrative method, in effort to communicate a fun and comforting way of finding edible peace.

Kayla Pittman